Tag Archives: Branding

Building Your Brand

Establishing your personal brand is about identifying your characteristics, assets, strengths, and skills as an individual. Branding is a mix of how you present yourself and how others see you. It is important to be aware of how you are viewed by the personal and professional contacts in your network.

There are three key steps to building your personal brand.

  • Building self-awareness:
    1. Reflect on your past work experiences, analyze career high points and low, and idenify the common themes, habits, and trends.
    2. Focus on what was going on in your professional life at the time, the type of work you were doing, what the environment was like, and who you were working with at the time.
  • Communicate your value:
    1. Practice describing your strengths and how you use them in your professional life and communicate the value you bring to the organization, work, and co-workers, and clients.
    2. Ask yourself, what are you known for, what are you good at, what energizes and motivates you, how do you like to work (independently or as part of a team, at home or in the office, etc), and what do you want to avoid?

  • Build your reputation:
    1. Find ways to connect with the individuals and communities that fit your strengths and career aspirations. Ask your network to make introductions on your behalf whenever possible to extend your opportunities and network.
    2. Think practically about who can held you further your career aspirations, how you can network with these folks more effectively, and how to gain visibility with decision makers.

This Blog is made available by me, an attorney licensed to practice law in the State of Connecticut. I am not a recruiter, hiring manager, or career agent. Nor am I an expert in any of the areas or issues related to job search activities. I am merely sharing my job search experiences with you. This Blog/Web Site is designed to provide accurate information on the subjects presented but should not be considered professional or legal advice.